“With any new beauty trend comes an onslaught of new products promising to achieve the look, and with full, “natural” brows proving to be the standard—not just a passing trend—it can feel like there are a few too many options when trying to find the perfect brow product.”
Gone are the years where we spent hours plucking our brows to achieve a dramatically thin, barely-there look (thankfully.) Now, we spend an equal amount of time scavenging through blogs, websites, and makeup counters to find products that do just the opposite. Brands have caught onto the trend and introduced endless products that promise to thicken, fill, define, and groom arches that mimic the full brows of those who have been naturally blessed. If you're really committed to the look, you could go get your brows micro-bladed—a semi-permanent treatment that's essentially tattooing the appearance of full brows onto your face—into perfectly symmetrical perfection. But if you're looking for something a little less extreme (and dare we say, more natural), we rounded up the most recommended brow products from passersby.
Glossier Boy Brow
Recommended by: Ariel Roman, Beverly Nguyen, gia salvaggio, stephanie danler, alaa balkhy, ivy weinglass, sabrina diaz, nicole steriovski, emma orlow , dana drori, mariana orkenyi , Steph Krasnoff, Sue Williamson, kayla tanenbaum, charlotte hundley, Deepica Mutyala , Sara Radin, Beth Garrabrant, Angie Venezia
Beyond being the most recommended brow product, Glossier's best-selling Boy Brow is one of the most recommended products on Passerbuys period. This little tube does it all: fluffs, fills, and shapes your brows into place. The formula is inspired by traditional hair pomade to ensure that the product doesn't stiff or harden the hair on your brows. And if you're looking to achieve that untamed brow look, then you've found your match.
“Glossier Boy Brow is a favorite of mine.” – Deepica Mutyala
“Grow out your eyebrows! Thick and natural eyebrows are so beautiful. I had been plucking/waxing/threading mine since I was twelve, until I was inspired to let them go natural thanks to Glossier's Boy Brow product.” – Sara Radin
“I look for simple and low maintenance products, like Glossier Boy Brow”– Angie Venezia
"For make-up, I'm a light concealer, mascara, light cheek color, and full, thick, untamed boy brow kind of gal." – Ivy Weinglass
“Glossier is one of my favorite brand because they’re not trying to sell you this perfect persona that frankly nobody can be, they know everybody is sort of unique and they make the kind of products (like Boy Brow) to enhance your features and give you this really fresh look that I love.” – Gia Salvaggio
Benefit Gimme Brow
recommended by: Ellis Jones, Beth Garrabrant, Beata Kanter, Natalia Mantini
This innovative brush-on fiber gel adheres to skin and hair creating brows where before there were none. It builds easily for thick, lush arches, thanks to a tapered brush for blending and a precision tip for shaping. The fiber gel is water resistant, long lasting, and buildable for natural-looking brows.
Anastasia Beverly Hills Dipbrow Pomade
Recommended by: marjon carlos, lauren nostro , janelle anne, Tamara Santibanez, Natalia Mantini
The formula in this pomade is oh-so-creamy and provides color, shaping, and shading all in one. It's also created to stay perfectly put in humidity and on oily skin—two things many of us unfortunately have to endure. Available in an astonishing eleven shades, you'll have no issue finding your perfect match.
"I use the Anastasia Dipbrow pomeade after my friend put me onto it." – Lauren Nostro
Benefit Brow Zing
Recommended by: Dana Bodourov, Holly Stanton
Brow Zings is an all-in-one eyebrow kit that includes everything you need to tame, shape & fill brows. The soft, pigmented wax creates shape & definition while the setting powder provides 12 hours of wear. Brow zings pocket-sized compact stashes easily in your purse, so you can tweeze, shape, fill and set brows anywhere, anytime!
Anastasia Beverly Hills Brow Gel
Recommended by: Tamara Santibanez, Charlotte Doherty, Hallie Gould
Clear Brow Gel can be used for all hair colors, and it won't flake. It holds your brows in place while conditioning brow hair. The gel is formulated with botanical conditioners and essential oils, which keep unruly brows in place all day without flaking.
"I fill in each brow with a grey powder (brown tends to read more red on pale blondes) and brush them out to make sure the color is evenly distributed. I feather them out with clear brow gel." – Hallie Gould